Wooden Spoon Award

My wooden spoon of the year award goes to the Oxford Farming Conference.
Its recent communication over next year's conference sought details about the MAC address of those journalists wanting to access Oxford University's computer system to send copy and pictures.
So what is a MAC address? I have one, joe.watson@mac.com, but that isn't apparently what they want.
The assumption from the organisers is that we all automatically know what a MAC address is.
I haven't a clue, nor I suspect will many of you. That people automatically assume we are all nerds and techno geeks is amazing. I have a life, presumably those that need MAC addresses don't.
I've since discovered what the MAC address is. Apparently it is your unique computer identification.
To find mine I need to dismantle the keyboard of my laptop to find it.
I'm simply not going to bother to do that, and will instead rely on either WiFi or old-fashioned telephone line to send copy from Oxford.
What I find more amazing is that press officers at Oxford sent out the request from the nerds without so much as batting an eyelid, questioning what a MAC address was and then providing an explanation in plain English about what it was for those us that live in the real world, rather than cyberspace.